Caffeine. Any parent, athlete, and college student, or human being for that matter, can attest to the importance it plays in our daily lives. Whether you like some espresso with breakfast or a give-me-that-java-before-I-hurt someone sort of person (hey, we've all been there), it's a necessary cog in our wheel of bodily function. Sure, too much of it can be harmful but there are scientific justifications as to why it should be included in your diet at a moderate level. Caffeine keeps dopamine receptors active, which could decrease your chances of getting Parkinson's by half (read more about that interesting Harvard study here), and keeps you feeling awake and happy.Coffee is also filled with disease fighting antioxidants, linked to reducing the risk of colon cancer, liver disease, and type 2 diabetes (not to mention cavities!), and is even recommended by doctors to help stop headaches. To effectively harness the power of this liquid black gold, we halved the traditional serving size in each bottle so that even caffeine-sensitive folks our there can partake without the heart skipping beats side-affects. The fact that we use only organic and fair trade certified coffee means you can drink Broffee and feel good about it too.
The most least known (and quite possibly most interesting) ingredient in this BRU are the Coconut aminos. Coconut what? Coconut aminos is a flavorful sauce made from coconut sap that carries 17 (!!) types of amino acids. Amino acids play a vital role in muscle repair, brain and nervous system function and also assist in boosting the immune system and physical energy levels. It has a dark, rich, salty and slightly sweet taste, resembling something like tamari, making it soy and gluten free, Paleo certified, and the perfect natural sugar component for this bone broth beverage. Add a little bit of organic unsweetened cocoa and spices and you have yourself a well-rounded, in both flavor and constitution, spiced coffee beverage.
With all of our BRU bone broths, we wanted to further maximize the health benefits of Broffee so we added organic coconut oil to help with the absorption of fat-soluble vitamins and minerals (including calcium, magnesium, some B vitamins, and amino acids found in the beef broth), and to increase the absorption of caffeine. Needless to say, chickpea miso made its way in for a kick of probiotics and an added source of iron, calcium, potassium, B vitamins and protein. Phew! Did you get all that?
Like with any healthy living philosophy, moderation and mindfulness is key; the cornerstone of Broffee. We cared about the quantity of caffeine in our broth and the quality by sourcing organic, fair trade coffee. Most importantly, we cared about developing a brothy elixir that bridged Eastern and Western rituals and offered a delicious, healthy alternative to coffee.
So, this fall, if you find yourself in need of a warm beverage with a festive kick and a gut happy protein boost, push that Pumpkin-Eggnog-Mocha Latte to the side and reach for a BRU: it's Broffee time.
The BRU Cru
15 Bay Area Store Launch! After many months of hard work and effort BRU is excited to announce a distribution partnership with Whole Foods Markets in the Bay Area! The following stores are part of the initial launch:
Santa Rosa Potrero, SF Berkeley San Ramon
Sonoma Stanyan St/SF Walnut Creek Monterey
Napa Oakland Lafayette Davis
Novato Fremont Sacramento
We can still be found in our local Marin retailers: United Markets, Andronicos, Mill Valley Market, Woodlands Markets, and Good Earth Natural Foods. We want to thank our valued customers for your continued support and enthusiasm for BRU! Our goal is to bring the healthiest beverage on the planet to as many grocery retailers as we can in 2017!
You may have noticed our new packaging, which also includes our new USDA certification mark. We are all about the purity and quality of ingredients here at BRU, and are proud that our Bone Broth is the only ready to heat and drink beverage in the grocery channel that is 100% organic certified.
BRU also uses non-GMO ingredients, doesn't add any sugar, and is paleo friendly. Our ingredients come from our sustainable farmers and ranchers just days before we manufacture for a truly farm to bottle taste experience.
BRU is supporting health and wellness, and athletic events all over the Bay Area! Come up and say hi and get your BRU post race fix. Next up is the Golden Gate Half Marathon 11/5-11/6 http://runsf.com
To get the latest updates on BRU availability and news, please remember to friend us on FB, follow us on Twitter, or Instagram and post pictures of BRU using #sipwarmfeelgood. We will also do the occasional giveaway for BRU Merch and special offers to our loyal fans!
Fall is our favorite time for BRU. Drink BRU daily to stay healthy during this upcoming season and into Winter. Happy Fall and happy Brothing!
The BRU Cru,
Soo-Ah and Mary
To our amazing supporters, friends and families: we are excited to announce our grocery store launch this weekend at Mill Valley Market and United Markets in San Anselmo and San Rafael! Come by and say hello, sample BRU, and buy BRU by the bottle. (Oh, and don't forget to do your grocery shopping too at these fabulous local grocery stores that support local artisans.)
BRU In-Store Demo Schedule:
Friday 9/4 - Mill Valley Market - 3-6PM
Saturday 9/5 - United Market San Rafael: 11-1PM
Saturday 9/5 - United Market San Anselmo: 1-3PM
Come by and say hi! BRU-YA!
It's a well known fact our bodies crave a warm liquid remedy during the chilly months, when our noses are cold and sniffles are rampant (remember FeBRUary?). But what about during the warmer months, when you can't get enough of the pool and crave an iced latte in the afternoon? Contradictory to what we may think cools us down, traditional medicine and modern science have shed some light on why your body feels that much better with a warm beverage in hand.
It is a daily custom for millions of people in the world to drink a hot liquid throughout the year no matter the weather, for good reason. For thousands of years, Traditional Chinese Medicine has advocated warm liquids to increase blood flow and circulation. Ayurveda (an ancient medicine originating in India) especially recommends it during the early hours to stimulate digestion and to also aid with pain relief for the same reason. Couple this knowledge with the myriad benefits of bone broth (increased energy, anti-inflammation, joint wellness, even weight loss) and your body will be raring to go in the morning.
Even when you are sweating, a recent study performed at University of Ottawa’s School of Human Kinetics found a pretty interesting result. When you ingest a beverage that is hotter than body temperature, you play into your body’s cooling mechanism resulting “in a lower amount of heat stored in the body...provided the additional sweat has time to evaporate”. So the next time you have the urge to grab that sugary lemonade at your local grocer on a sweltering day, opt for BRU to quench your thirst and relieve your body’s discomfort.
It doesn't stop there. There might even be a possible placebo effect with hot drinks, claims modern day research. Meaning, our minds are so trained to welcome a hot beverage when sick or cold that our bodies actually feel better when drinking it, no matter if we are sick or not. Think about it: coming home from a brisk morning walk with the dog, you reach for that mug of deliciousness, sip something warm, and you start to feel good. Immediately. Whether it's psychosomatic or not, the effect is just as powerful on your physical well being.
Perhaps it is because of our western culture, or simply a habit we learned while growing up, but drinking a cold liquid at any of time of the day may not be the best answer to our overall health. By adopting a new ritual of drinking warm bone broth you may increase digestion, jumpstart your stamina, align your Chi, and still remain cool and collected on a hot summer afternoon. But if you still feel the need to consume something slightly chilled, one member of the BRU Cru swears by BRAINO. With a straw. Straight from the fridge. Hey, whatever works for you, right?
Over the past couple of years our Western culture has seen a tremendous increase in bone broth consumption. Articles are written on a daily basis about the health and wellness benefits, a new celebrity seems to endorse it every week, and beverage industry analytics state that educated consumers are demanding more natural and healthy drink options like that of bone broth. While we cannot be more excited for this beverage growth (we did start a bone broth beverage company you know), it is important to recognize that bone broth is not just a food trend: it is a legitimate remedy based on scientific evidence for those suffering from Crohn's disease, Leaky Gut, and IBS.
Never heard of such afflictions? That's okay; while problems such as these have been around for a long time, they are just now starting to be recognized and diagnosed in the modern world. Here's a look into each type of digestive disorder.
To put this into perspective, most of us are able to enjoy all types of food and beverage (with the occasional upset stomach of course), while these groups must adhere to a strict diet in fear of severe consequences like those mentioned above. Bone broth offers a natural remedy for those suffering from these symptoms by restoring amino acids and essential nutrients back into the body that have otherwise been depleted. Here’s how BRU plays an integral role in those suffering from these digestive disorders.
We hope this has shed some light on the importance of maintaining a balanced gut ecosystem and incorporating foods like bone broth to give back to your body what it needs to survive and thrive. If you have been diagnosed with IBS, Leaky Gut, Crohn’s disease, or think you might suffer from such digestive issues, please, consult your doctor before implementing any new form of dietary restrictions.
Happy Brothing and Happy Healing!
The BRU CRU
Note: while we love our Cayenne Zen, we do not recommend this product to those suffering from any symptoms of the above. Have no fear of tastebud dullness, we have 5 other sippable flavors to choose from.
“Drink your greens” is a common slogan these days among anyone planning a detox or simply wishing to incorporate more leafy vegetables in their diet. The trouble is, most of the green juices on the market these days are, well, cold. Don’t get us wrong, we enjoy a refreshing glass of fresh pressed green juice just as much as the next person does, but we also love our daily ritual of sipping on something warm, satisfying, and wholly delicious too. BRU Hot Greens is our version of a savory green juice. A no-nonsense warm beverage that skips the added sugar and heads straight to the advantages of drinking, well, green juice.
Think we’re crazy? Think again. The purpose of juicing is in line with the mantra of many bone broth believers: make what you drink as important as what you eat. By drinking high-density nutritional beverages on a daily basis, you allow the body to extract as many vitamins and minerals with minimal stress to the digestive tract. Combining fresh pressed green juices with bone broth was a logical step in creating the ultimate health and wellness beverage. After a little experimenting with juice blends and quantities, we had it: BRU Hot Greens.
The base always starts from organic, pasture raised chicken bone broth that has been simmered for over 24 hours. Low in calories but rich in glycine, proline, glycosaminoglycans (i.e. glucosamine), gelatin, calcium, magnesium, phosphorus, and potassium, the foundation of our “green juice” offers a solid block of nutrition for gut, bones, and mind.
Now, to get to the green…
We are proud to state that we source “ugly” vegetables for our fresh pressed juice whenever possible (hey, there is an epidemic of food waste in our country and we are not about to add to it) which, if you haven’t heard, are nutritionally equivalent to all the pretty ones you see on the supermarket shelf. We start with kale, which is high in iron, calcium, and Vitamins A, C, and K. Interestingly, it is a great source of omega-3 fatty acids, which is known to help with arthritis, asthma, and autoimmune disorders. Part of the cruciferous vegetable family, kale may help increase the body’s ability to detoxify, and is the reason why nearly 100% of the green juices out there contain this ingredient (trust us, just look at the ingredient list).
Next, we have spinach. Containing magnesium, manganese, folate, iron, calcium, Vitamin B6, niacin, zinc, and potassium, there is a reason Popeye made this edible flowering plant synonymous with strong. Low in fat and even lower in cholesterol, this vegetable is good for your entire body. Finally, we just couldn’t make a green juice without parsley! Part of the Apiaceae family, this herb contains essential oils known as carminatives, which help relax the stomach, relieve gas, and aid in digestive stimulation. Then, to build a little more depth in our drink, we added fennel (which you can read about in our Beet Blush here...because, yes, we are obsessed with it) and a bit of green onion for bite. And the “hot” part? Well, there is a gentle press of jalapeno pepper in there too. Containing a chemical known as capsaicin, this “heat” element may burn your tongue but also burns away stored fat in your body. Used as an anti-irritant and anti-inflammatory agent in some cultures (who would have thought?), new scientific studies have shown it can help treat pain as well as increase metabolism and burn fat reserves.
Oh, the health benefits of drinking some Hot Greens. What’s not to love? Kale, spinach, parsley, fennel, green onion and jalapeno meets chicken broth. This is detoxification at it’s best.
- The BRU BRU
And here’s a tip: Add a tablespoon of your favorite pastured butter and watch how your Hot Greens bone broth elevates to another, velvety taste dimension.
Guest blog post by Frances Holmes, Certified Nutrition Consultant (CNC), and Integrative Grief Practitioner For thousands of years there have been traditional foods like fermented vegetables and cultured dairy that have been touted for their health benefits.
But one common healing food that is now being recognized for it’s incredible health benefits is bone broth. The benefits of bone broth are numerous and extensive so read on to learn a few ancient secrets. Bone broth or stock was a way our ancestors made use of every part of an animal. Bones and marrow, skin and feet, tendons and ligaments that you can’t eat directly, can be boiled then simmered over a period of days. This simmering causes the bones and ligaments to release healing compounds like collagen, proline, glycine, and glutamine that have the power to transform your health. Bone broth has been found to be the number one thing you can consume to :
BRU co-founder and CEO Soo-Ah Landa had the opportunity to speak with Heidi Legg, founder of TheEditorial.com, about the concept and creation of BRU bone broth, and her desire to encourage and promote female leadership.
The BRU Cru is honored to have this publication and proud of our co-founder!
I would like to change the perception of how we see women who step out of their career to raise kids. I would like to reinforce that it's OK to go off the career path, it’s OK to say I’m not sure what’s next, and it’s OK to get back into the game in a different way. Read the full interview here.