October 12, 2017



Anyone hailing from an Asian household knows the ever importance of starting your day (ending it, and everything in between, for that matter) with a bowl of nourishing broth.  Up until recently, this was a relatively new concept for most of us in the Western world, where starting the morning with a cup o'Joe is a daily ritual. Well, here at BRU, we wanted the best of both worlds and rituals. And just like that, Broffee: our coffee broth babe, was born. Let's begin to flush out this flavor... screen_shot_2016-09-14_at_1-43-04_pm_large

Caffeine.  Any parent, athlete, and college student, or human being for that matter, can attest to the importance it plays in our daily lives.  Whether you like some espresso with breakfast or a give-me-that-java-before-I-hurt someone sort of person (hey, we've all been there), it's a necessary cog in our wheel of bodily function.  Sure, too much of it can be harmful but there are scientific justifications as to why it should be included in your diet at a moderate level. Caffeine keeps dopamine receptors active, which could decrease your chances of getting Parkinson's by half (read more about that interesting Harvard study here), and keeps you feeling awake and happy.Coffee is also filled with disease fighting antioxidants, linked to reducing the risk of colon cancer, liver disease, and type 2 diabetes (not to mention cavities!), and is even recommended by doctors to help stop headaches.  To effectively harness the power of this liquid black gold, we halved the traditional serving size in each bottle so that even caffeine-sensitive folks our there can partake without the heart skipping beats side-affects.  The fact that we use only organic and fair trade certified coffee means you can drink Broffee and feel good about it too.

The most least known (and quite possibly most interesting) ingredient in this BRU are the Coconut aminos.  Coconut what?  Coconut aminos is a flavorful sauce made from coconut sap that carries 17 (!!) types of amino acids. Amino acids play a vital role in muscle repair, brain and nervous system function and also assist in boosting the immune system and physical energy levels. It has a dark, rich, salty and slightly sweet taste, resembling something like tamari, making it soy and gluten free, Paleo certified, and the perfect natural sugar component for this bone broth beverage.  Add a little bit of organic unsweetened cocoa and spices and you have yourself a well-rounded, in both flavor and constitution, spiced coffee beverage.

With all of our BRU bone broths, we wanted to further maximize the health benefits of Broffee so we added organic coconut oil to help with the absorption of fat-soluble vitamins and minerals (including calcium, magnesium, some B vitamins, and amino acids found in the beef broth), and to increase the absorption of caffeine.  Needless to say, chickpea miso made its way in for a kick of probiotics and an added source of iron, calcium, potassium, B vitamins and protein.  Phew!  Did you get all that?

Like with any healthy living philosophy, moderation and mindfulness is key; the cornerstone of Broffee. We cared about the quantity of caffeine in our broth and the quality by sourcing organic, fair trade coffee. Most importantly, we cared about developing a brothy elixir that bridged Eastern and Western rituals and offered a delicious, healthy alternative to coffee.

So, this fall, if you find yourself in need of a warm beverage with a festive kick and a gut happy protein boost, push that Pumpkin-Eggnog-Mocha Latte to the side and reach for a BRU: it's Broffee time.

Happy Brothing!

The BRU Cru

June 10, 2017




15 Bay Area Store Launch! After many months of hard work and effort BRU is excited to announce a distribution partnership with Whole Foods Markets in the Bay Area!  The following stores are part of the initial launch:

Santa Rosa           Potrero, SF            Berkeley            San Ramon
Sonoma                Stanyan St/SF       Walnut Creek     Monterey
Napa                     Oakland                 Lafayette            Davis
Novato                                                 Fremont             Sacramento

We can still be found in our local Marin retailers: United Markets, Andronicos, Mill Valley Market, Woodlands Markets, and Good Earth Natural Foods.   We want to thank our valued customers for your continued support and enthusiasm for BRU! Our goal is to bring the healthiest beverage on the planet to as many grocery retailers as we can in 2017!


You may have noticed our new packaging, which also includes our new USDA certification mark. We are all about the purity and quality of ingredients here at BRU, and are proud that our Bone Broth is the only ready to heat and drink beverage in the grocery channel that is 100% organic certified.

BRU also uses non-GMO ingredients, doesn't add any sugar, and is paleo friendly. Our ingredients come from our sustainable farmers and ranchers just days before we manufacture for a truly farm to bottle taste experience.


BRU is supporting health and wellness, and athletic events all over the Bay Area! Come up and say hi and get your BRU post race fix. Next up is the Golden Gate Half Marathon 11/5-11/6 http://runsf.com

To get the latest updates on BRU availability and news, please remember to friend us on FB, follow us on Twitter, or Instagram and post pictures of BRU using #sipwarmfeelgood. We will also do the occasional giveaway for BRU Merch and special offers to our loyal fans!

Fall is our favorite time for BRU. Drink BRU daily to stay healthy during this upcoming season and into Winter. Happy Fall and happy Brothing!

The BRU Cru,

Soo-Ah and Mary

January 01, 2017



To our amazing supporters, friends and families: we are excited to announce our grocery store launch this weekend at Mill Valley Market and United Markets in San Anselmo and San Rafael!  Come by and say hello, sample BRU, and buy BRU by the bottle. (Oh, and don't forget to do your grocery shopping too at these fabulous local grocery stores that support local artisans.)

BRU In-Store Demo Schedule:

Friday 9/4 - Mill Valley Market - 3-6PM

Saturday 9/5 - United Market San Rafael: 11-1PM

Saturday 9/5 - United Market San Anselmo: 1-3PM

Come by and say hi! BRU-YA!

December 31, 2016




It's a well known fact our bodies crave a warm liquid remedy during the chilly months, when our noses are cold and sniffles are rampant (remember FeBRUary?). But what about during the warmer months, when you can't get enough of the pool and crave an iced latte in the afternoon? Contradictory to what we may think cools us down, traditional medicine and modern science have shed some light on why your body feels that much better with a warm beverage in hand.

It is a daily custom for millions of people in the world to drink a hot liquid throughout the year no matter the weather, for good reason.  For thousands of years, Traditional Chinese Medicine has advocated warm liquids to increase blood flow and circulation.  Ayurveda (an ancient medicine originating in India) especially recommends it during the early hours to stimulate digestion and to also aid with pain relief for the same reason.  Couple this knowledge with the myriad benefits of bone broth (increased energy, anti-inflammation, joint wellness, even weight loss) and your body will be raring to go in the morning.

Even when you are sweating, a recent study performed at University of Ottawa’s School of Human Kinetics found a pretty interesting result.  When you ingest a beverage that is hotter than body temperature, you play into your body’s cooling mechanism resulting “in a lower amount of heat stored in the body...provided the additional sweat has time to evaporate”.  So the next time you have the urge to grab that sugary lemonade at your local grocer on a sweltering day, opt for BRU to quench your thirst and relieve your body’s discomfort.

It doesn't stop there.  There might even be a possible placebo effect with hot drinks, claims modern day research.  Meaning, our minds are so trained to welcome a hot beverage when sick or cold that our bodies actually feel better when drinking it, no matter if we are sick or not.  Think about it: coming home from a brisk morning walk with the dog, you reach for that mug of deliciousness, sip something warm, and you start to feel good. Immediately. Whether it's psychosomatic or not, the effect is just as powerful on your physical well being.

Perhaps it is because of our western culture, or simply a habit we learned while growing up, but drinking a cold liquid at any of time of the day may not be the best answer to our overall health. By adopting a new ritual of drinking warm bone broth you may increase digestion, jumpstart your stamina, align your Chi, and still remain cool and collected on a hot summer afternoon. But if you still feel the need to consume something slightly chilled, one member of the BRU Cru swears by BRAINO.  With a straw.  Straight from the fridge.  Hey, whatever works for you, right?

-The BRU Cru
Have a similar experience with what we wrote here? Share your bone broth stories with us @brubroth #sipwarmfeelgood
December 30, 2016



Over the past couple of years our Western culture has seen a tremendous increase in bone broth consumption.  Articles are written on a daily basis about the health and wellness benefits, a new celebrity seems to endorse it every week, and beverage industry analytics state that educated consumers are demanding more natural and healthy drink options like that of bone broth. While we cannot be more excited for this beverage growth (we did start a bone broth beverage company you know), it is important to recognize that bone broth is not just a food trend: it is a legitimate remedy based on scientific evidence for those suffering from Crohn's disease, Leaky Gut, and IBS.

Never heard of such afflictions? That's okay; while problems such as these have been around for a long time, they are just now starting to be recognized and diagnosed in the modern world. Here's a look into each type of digestive disorder.

  • IBS (or Irritable Bowel Syndrome) is a condition triggered by certain foods causing diarrhea, constipation, bloating, and severe stomach discomfort.  You can be diagnosed with IBS when the collection of symptoms have been ongoing for at least 6 months, and has occurred at least 3 times a month in the past 3 months. It can often be related to a number of other health conditions including ulcerative colitis, Crohn’s disease and Leaky Gut but it is a much less serious affliction than either Crohn's disease or ulcerative colitis, as it doesn't involve inflammation and can usually be avoided once you have identified the food(s) that cause the adverse reactions.  
  • Leaky gut (often referred to as increased intestinal permeability) is when the “net” in your digestive tract gets damaged, causing large holes that allow things that normally wouldn’t be able to (think bad bacteria and undigested food particles), to pass through and “leak out” in the body.  Leaky Gut can be caused by allergies, autoimmune disease, and is a symptom of Crohn’s disease.  
  • Crohn’s disease is a chronic inflammatory condition of the gastrointestinal tract. Those suffering (NFL Quarterback David Garrard brought this disease front and center) will experience bouts of diarrhea, fatigue, fever, and even rectal bleeding followed by periods of remission and virtually no symptoms. There is an estimated 780,000 Americans who have this, of which the majority are teens and young adults ages 15-35 years. Although data hasn’t pinpointed the exact cause of Crohn’s, it is more common in developed countries, urban settings, northern climates and in those that have direct relations to those suffering from Leaky Gut.
  • GAPS (Gut And Psychology Syndrome) is a diet that has proven to help to treat issues like “Leaky gut”, IBS, and other digestive issues. It is broken into three parts specifically designed to heal and seal the gut lining, rebalance the immune system, and restore the optimal bacterial ecosystem within the gastrointestinal tract.  Bone broth is at the center of this regimen.
To put this into perspective, most of us are able to enjoy all types of food and beverage (with the occasional upset stomach of course), while these groups must adhere to a strict diet in fear of severe consequences like those mentioned above.  Bone broth offers a natural remedy for those suffering from these symptoms by restoring amino acids and essential nutrients back into the body that have otherwise been depleted.  Here’s how BRU plays an integral role in those suffering from these digestive disorders.   
  1. Gelatin (what is extracted from bones over a long period of time under specific heating methods) is healing for the gut. The slew of amino acids found in gelatin, like proline and glycine, help build the intestinal walls, which is particularly beneficial for those who have damaged such walls through poor diet choices, consumption of certain medications, and pre-existing health conditions like Leaky Gut and Crohn’s.  Without a strong intestinal barrier, your intestinal lining is left vulnerable to unhealthy bacteria, which can actually cause Leaky Gut and other stomach ailments if you don’t help it mend itself.
  2. Glutamine, one of the main amino acids found in bone broth, is the main nutrient used for fuel by small intestinal cells.  It has been shown to increase blood flow to the gut, thereby helping the healing process for those suffering from gastritis, and it promotes gut mucosal integrity by acting as an energy source and preventing bacterial translocation. When you are chronically stressed out, glutamine is depleted and the cells of the small intestinal can suffer which can lead to IBS, and even Leaky Gut.
  3. Bone broth is incredibly easy to digest and places no stress on the intestines.  When you are sick and having difficulty processing foods, your body needs anti-inflammatory, soothing, and nutrient rich substances that help heal your body while providing the nutrition it relies on to function properly.
  4. Anti-inflammatory added ingredients like seen in our Turmeric and Ginger flavor help calm the intestinal tract and aid in pain relief. Ginger is a digestive superfood great for stimulating healthy digestion and soothing the stomach, while the antioxidant and anti-inflammatory properties of turmeric can ease symptoms of IBS and keep it in remission (read about some really interesting turmeric studies here).
  5. Calcium, magnesium, potassium, phosphorus, silica, all of which are found in bone broth, provide electrolyte balance and high density nutrition. This is especially important when you are losing a lot of water and nutrients during Crohn’s flare ups, and any other stomach sickness for that matter.
  6. Amino acids Proline and Arginine are known to be natural anti-inflammatory agents.  These components are able to calm the gut and help it heal, as well as decrease inflammation in other areas of the body like the throat and colon (a really nice thing during periods of vomiting and diarrhea).
  7. All coconut products, like the coconut oil and coconut amigos found in 5 BRU flavors, are especially good for your gut.  The MCFA’s (or Medium Chained Fatty Acids) in coconut are easier to digest than other fats making it a great option for those with IBS, Leaky Gut, and Crohn’s.
  8. While fiber rich vegetables can hurt the digestive tract, drinking fresh-pressed greens like in our Hot Greens flavor provides much needed nutrients with a low-stress intestinal impact. Unlike blenders, juicing removes insoluble fibre, allowing the body to more quickly and easily absorb and assimilate the nutrients needed to stay healthy and strong. Note: juicing may still not agree with your stomach depending on your digestive issue. Make sure to speak with your doctor about re-introducing foods back into your diet after diagnosis.

We hope this has shed some light on the importance of maintaining a balanced gut ecosystem and incorporating foods like bone broth to give back to your body what it needs to survive and thrive.  If you have been diagnosed with IBS, Leaky Gut, Crohn’s disease, or think you might suffer from such digestive issues, please, consult your doctor before implementing any new form of dietary restrictions.  

Happy Brothing and Happy Healing!


Note: while we love our Cayenne Zen, we do not recommend this product to those suffering from any symptoms of the above. Have no fear of tastebud dullness, we have 5 other sippable flavors to choose from.

December 29, 2016



“Drink your greens” is a common slogan these days among anyone planning a detox or simply wishing to incorporate more leafy vegetables in their diet.  The trouble is, most of the green juices on the market these days are, well, cold.  Don’t get us wrong, we enjoy a refreshing glass of fresh pressed green juice just as much as the next person does, but we also love our daily ritual of sipping on something warm, satisfying, and wholly delicious too.  BRU Hot Greens is our version of a savory green juice.  A no-nonsense warm beverage that skips the added sugar and heads straight to the advantages of drinking, well, green juice. 

Think we’re crazy? Think again. The purpose of juicing is in line with the mantra of many bone broth believers: make what you drink as important as what you eat. By drinking high-density nutritional beverages on a daily basis, you allow the body to extract as many vitamins and minerals with minimal stress to the digestive tract.  Combining fresh pressed green juices with bone broth was a logical step in creating the ultimate health and wellness beverage.  After a little experimenting with juice blends and quantities, we had it: BRU Hot Greens.

The base always starts from organic, pasture raised chicken bone broth that has been simmered for over 24 hours.  Low in calories but rich in glycine, proline, glycosaminoglycans (i.e. glucosamine), gelatin, calcium, magnesium, phosphorus, and potassium, the foundation of our “green juice” offers a solid block of nutrition for gut, bones, and mind.

Now, to get to the green…

We are proud to state that we source “ugly” vegetables for our fresh pressed juice whenever possible (hey, there is an epidemic of food waste in our country and we are not about to add to it) which, if you haven’t heard, are nutritionally equivalent to all the pretty ones you see on the supermarket shelf.  We start with kale, which is high in iron, calcium, and Vitamins A, C, and K.  Interestingly, it is a great source of omega-3 fatty acids, which is known to help with arthritis, asthma, and autoimmune disorders. Part of the cruciferous vegetable family, kale may help increase the body’s ability to detoxify, and is the reason why nearly 100% of the green juices out there contain this ingredient (trust us, just look at the ingredient list).

Next, we have spinach. Containing magnesium, manganese, folate, iron, calcium, Vitamin B6, niacin, zinc, and potassium, there is a reason Popeye made this edible flowering plant synonymous with strong.  Low in fat and even lower in cholesterol, this vegetable is good for your entire body.  Finally, we just couldn’t make a green juice without parsley! Part of the Apiaceae family, this herb contains essential oils known as carminatives, which help relax the stomach, relieve gas, and aid in digestive stimulation. Then, to build a little more depth in our drink, we added fennel (which you can read about in our Beet Blush here...because, yes, we are obsessed with it) and a bit of green onion for bite.  And the “hot” part? Well, there is a gentle press of jalapeno pepper in there too.  Containing a chemical known as capsaicin, this “heat” element may burn your tongue but also burns away stored fat in your body.  Used as an anti-irritant and anti-inflammatory agent in some cultures (who would have thought?), new scientific studies have shown it can help treat pain as well as increase metabolism and burn fat reserves.

Oh, the health benefits of drinking some Hot Greens. What’s not to love?  Kale, spinach, parsley, fennel, green onion and jalapeno meets chicken broth. This is detoxification at it’s best.



And here’s a tip: Add a tablespoon of your favorite pastured butter and watch how your Hot Greens bone broth elevates to another, velvety taste dimension.  

December 18, 2016



Guest blog post by Frances Holmes, Certified Nutrition Consultant (CNC), and Integrative Grief Practitioner       For thousands of years there have been traditional foods like fermented vegetables and cultured dairy that have been touted for their health benefits.


But one common healing food that is now being recognized for it’s incredible health benefits is bone broth. The benefits of bone broth are numerous and extensive so read on to learn a few ancient secrets. Bone broth or stock was a way our ancestors made use of every part of an animal. Bones and marrow, skin and feet, tendons and ligaments that you can’t eat directly, can be boiled then simmered over a period of days. This simmering causes the bones and ligaments to release healing compounds like collagen, proline, glycine, and glutamine that have the power to transform your health. Bone broth has been found to be the number one thing you can consume to :

  • Heal a leaky gut
  • Overcome food intolerances and allergies
  • Improve joint health
  • Make your skin supple and reduce cellulite—I’ll have a cup please :)
  • Boost your immune system
Chicken soup isn’t just good for the soul—there’s a reason that it’s prescribed by doctors and mothers alike when you’re feeling under the weather.  All bone broths made from beef, chicken, fish, lamb and more are staples in the traditional diets of every culture and the basis of all fine cuisine. Why? Because, bone broths are nutrient-dense, easy to digest, rich in flavor and they boost healing. Nutrition researcher Sally Fallon of the Weston A. Price Foundation explains that bone broths contain minerals in forms that your body can easily absorb: calcium, magnesium, phosphorus, silicon, sulphur and others. They contain chondroitin sulphates and glucosamine, the compounds sold as pricey supplements to reduce inflammation, arthritis and joint pain. A study of chicken soup (broth) conducted by the University of Nebraska Medical Center wondered what it was in the soup that made it so beneficial for colds and flu. They found that the amino acids that were produced when making chicken stock reduced inflammation in the respiratory system and improved digestion. Also, research is proving it can also boost the immune system and heal disorders like allergies, asthma, and arthritis. Now doesn’t that just make you want to sip a delicious cup of this precious fluid? Take it from me, bone broth is a great staple for today’s fast paced life. It’s a perfect way to start and end your day on a healthy note! No time in your busy hectic schedule to make it yourself? Not to worry—BRU Broth is coming to a location near you. Which will make enjoying this healing and tasty beverage super easy! And that just makes good sense. Stay tuned for more healthy ways bone broth can keep your brain and body in check.
December 17, 2016



To our amazing supporters, friends and families: we are excited to announce our grocery store launch this weekend at Mill Valley Market and United Markets in San Anselmo and San Rafael!  Come by and say hello, sample BRU, and buy BRU by the bottle. (Oh, and don't forget to do your grocery shopping too at these fabulous local grocery stores that support local artisans.) BRU In-Store Demo Schedule: Friday 9/4 - Mill Valley Market - 3-6PM Saturday 9/5 - United Market San Rafael: 11-1PM Saturday 9/5 - United Market San Anselmo: 1-3PM Come by and say hi! BRU-YA!
December 15, 2016



Finally!  A beauty secret from the stars that is attainable, delicious, and good for you.  From Shailene Woodley’s glowing complexion to Salma Hayek’s silky, strong hair, these celebs credit their love of bone broth as the answer...and it isn’t a new craze for them: it’s a way of life. salma_medium There are many ways to nourish, strengthen, and protect our bodies against life’s general “wear and tear”.  While some folks are given a golden set of genetics, most of us (like the 99%) make a commitment to stay healthy by eating thoughtfully, taking care of our bodies, and investing in those collagen rich skin care products.  And thanks to the world wide web, deciphering where to focus our time and energy can seem…complicated.  So, could an act as simple as enjoying a warm, nutritious cup of bone broth be the answer?   Celebrities, Mom bloggers, Chefs, and professional athletes alike not only incorporate this gelatin rich drink into their diets, but publicly endorse its’ health benefits...which includes more than just supple skin:
  • Increases healthy digestion, settles the stomach, and can even calm nerves (Gelatin helps digestion by soothing the GI tract)
  • Reduces inflammation, protecting bones and joints
  • Provides a variety of powerhouse nutrients and healing amino acids, like calcium and magnesium, and glycine and proline
  • Rebuilds muscles with electrolyte replacement (just ask Kobe Bryant)
See the attached articles and clip of Salma Hayek sharing more about her “very important beauty secret”. Happy Brothing! -The BRU CRU   http://extratv.com/2015/07/30/salma-hayek-reveals-her-unusual-beauty-secrets-tree-bark-and-bone-broth/ http://www.hollywoodhomestead.com/bone-broth-botox-alternative/
December 14, 2016



BRU co-founder and CEO Soo-Ah Landa had the opportunity to speak with Heidi Legg, founder of TheEditorial.com, about the concept and creation of BRU bone broth, and her desire to encourage and promote female leadership.

The BRU Cru is honored to have this publication and proud of our co-founder!

I would like to change the perception of how we see women who step out of their career to raise kids. I would like to reinforce that it's OK to go off the career path, it’s OK to say I’m not sure what’s next, and it’s OK to get back into the game in a different way.  Read the full interview here.