Just because you aren't a superstar doesn't mean your body can't be.
It is a well known fact that athletes and hollywood starlets alike love to -and depend on- broth. With the myriad benefits for active joints, achy muscles, healthy digestion, glowing skin, and strong hair, a daily cup of bone broth is crucial for maintaining appearance and recovering from injuries.
Most everyone is worried about the sufficiency of nutrients in their diet. Did I eat enough vegetables today? Am I balancing my protein intake with whole grains? I should probably pick up a green juice at the store... And obviously, not all of us can afford the luxury of a personal nutritionist. #wishlist
When you look at the sufficiency in the diet of any given nutrient, the average American is deficient in the majority of nutrients and things that we don’t have on the nutrition label, like lecithin and choline and vitamin B9, Omega-3 fatty acids. Sure, you can pop a pill (and we don't want to make you feel guilty for doing so, especially if its been advised by a physician or registered dietician) but the human body was designed to eat and breakdown real food.
According to a 2009 article by David R. Jacobs, Jr. published in the "American Journal of Clinical Nutrition, "The nutrients and other components in whole foods are usually more balanced and may be more biologically active and able to survive digestion...It is the entire diet and the way the nutrients in the foods you eat are combined, that is likely to be most important for lowering your risk for heart disease, cancer or other illnesses".
Like any high quality bone broth, BRU is rich in B vitamins, calcium, phosphorus, glucosomine, glycine, and various antioxidants that are maximized in the cooking process with the addition of apple cider vinegar. By fresh-pressing organic vegetables and roots, we further increase the potential for ingesting as many nutrients as possible in one cup.
The slow simmered process of creating bone broth extracts compounds called glycosaminoglycans, which act like a growth hormone and growth serum for all the collagen currently in your body. Collagen is what makes your skin glow and hair grow, keeps joints lubricated, helps kidneys absorb iron and create more collagen, and breaks down protein so your gut stays soothed and strong.
Dr. Cate Shanahan of the LA Lakers can attest firsthand how the anti-inflammatory property of bone broth helped healed their star player.
There was an incident in 2013, I believe, against the Atlanta Hawks, when Kobe landed on someone’s foot and got a really bad sprain on his ankle. It swelled up immediately and we got him a bunch of bone broth right away, because we had some pre-made by the hotel. And instead of being out for 4 to 6 weeks like was originally predicted, he was out for 12 days, and then he was back on the court again.
Now, no one says bone broth is a magical elixir that cures ailments from simply one sip, but health and wellness professionals all agree that similar to a vitamin taken over a period of time, the properties of bone broth fortify your body for stronger, healthier, and maybe even superstar-like qualities.
We are what we eat. And that includes what our food ate, too.
Organic, grass-fed, and pasture-raised ingredients are what are ancestors ate, and what the human body is meant to thrive on. When you are not on that organic food chain, you’re increasing the chance of ingesting the chemicals found in commercial fertilizers as well as in insecticides. Those less than ideal ingredients will be bio-concentrated up the food chain, making their way into your gut, organs, and blood, and then they’re not going to be so good for you.
When you have an animal that is living on a healthy patch of grass, or a bunch of spinach grown without pesticides, it’s bio-concentrating the nutrients because the soil is managed and nourished with sustainable practices by responsible standards. Science can back this up as well. In a recent six-year study in the Journal of Agricultural and Food Chemistry, researchers found that organic onions had about a 20% higher antioxidant content than conventionally grown onions. Can we generalize that to all other forms of animal and vegetable nutrition? For meat, yes, we actually can. Just read the myriad studies performed over the past 25 years.
BRU is 100% USDA organic because it simply yields a better tasting and higher quality bone broth. We like to think that combining the best of fresh-pressed juice and 24 hour slow simmered broth yields a modern take on an ancient drinking ritual, too.
So instead of limiting your guests to soda and beer this Superbowl Sunday, channel your inner athlete and serve some Bone Broth for good ol' fashioned, healthy fun.
Sip warm. Feel good.
The BRU Cru